SMS marketing covers how organisations distribute advertising or transactional messages, data, and alerts using text messaging. You may use automation to convey messages to a group of people or individuals. Unlike a typical SMS campaign, which sends a single message to your whole address book, automated SMS marketing sends targeted and scheduled messages without requiring much manual labour. Besides, an SMS automation software firm can also take care of your SMS payments.
If you want to show appreciation, you can send a note to someone who has recently purchased from your company. You may create an automated SMS advertising campaign that delivers out “drips” of messages thanking the customer for their purchase and providing extra information regarding the company. Sending an SMS message every time a consumer makes a purchase would be tiresome and inefficient.
Aids Other Marketing Channels: An automated text message can make other distribution channels like social media more accessible. Sending a text message with a link to your social media profile, for instance, might invite clients to participate in a special promotion or contest.
Minimises Room For Errors: Consider sending an SMS to a potential user with the incorrect name. So, what do you think is going to happen? Your brand may be perceived as sloppy and incompetent by the customer. That would hardly provide a favourable first impression. Because you’ll be able to review and verify your messages several times before they go public, automation reduces the risk of mistakes.
Gather Insights About Consumers’ Tastes and Patterns: SMS marketing automation allows you to collect high-quality client information. You may, for example, run text message surveys to learn more about your customers’ requirements and preferences. Even if you don’t have total control over the feedback form, which can be positive or bad, what matters is that you put the data to good use to improve your customer service and marketing.
Boost Your Team’s Efficiency: Physically sending text messages is indisputably time-consuming, especially when working with a vast contact list. Aside from that, it might have a detrimental influence on the productivity of your staff.
Enhanced Customer Engagement: You have a higher chance of delivering your messages at the right moment if you use automation. The optimal moment in this scenario might be when your consumer is most likely to respond to your SMS messages. Your SMS message is sent after you press “send.” Put an SMS marketing campaign in place and receive hundreds of clicks all at once. Furthermore, 90% of text message recipients answer within the first 3 minutes. You may utilise this chance to give consumers time-sensitive deals so they can notice them promptly and respond to your intended call-to-action.
Develop New Leads: Your lead nurturing strategy doesn’t have to be limited to emails. You may develop and set up a series of lead fostering text messages using SMS automation to bring prospects farther down the sales funnel. You may set up SMS drip campaigns to regularly send important information to prospects, enabling customers to understand your product and brand more.
How can you put automated SMS marketing to work in your company now that you better understand it? You may use various applications to make SMS marketing automation simple without having to worry about SMS payments. However, you must select the right platform to meet your company’s demands and objectives. It’s also vital to think about one that works well with your current marketing tools.