Creating a logo is essential for any business. Unfortunately, it can be difficult to maintain a decent logo, since the expectations customers have are changing all the time. You can always tweak your logo to the evolving standards, but it is best to familiarize yourself with them before developing one. It will save you a lot of hassle down the road.
Social media has led to the inception of the Web 2.0 era, which has changed the rules of graphic design and development. Many brands are not aware of the new standards. Here are some practices that they should be following and find a logo generation tool that assists you with them.
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Logos need to be easily compactible
Before the days of social media, brands could afford to use a large canvas to develop their logos. They had plenty of space in magazines to feature their brand, so a large logo was not an issue. They could fill the logo with lots of detail, which required extra space. This was also the case during the early days of the Internet.
It isn’t the case with social media marketing though. Most social media platforms have very restrictive policies on image sizes. Of course, you can condense any image as small as you want. The problem is that many of the finer features will bleed together. This will cause your logo to look tacky and cluttered.
The only way to get around this is to design your logo to be smaller and use more limited detail. Having an incredibly fancy logo is not necessarily a great idea anyways. Keeping it simple is usually the best strategy for any marketing medium and social media is no exception.
All else being equal, choose logo colors that contrast with the social media backgrounds you will post them on
When you are using your logo image on any online site, you want to make sure that it sticks out. This is especially true if you are going to be running native ads with your logo. Since Facebook native ads will have your logo as the profile image, you need to make sure that it will have colors that will stand out to increase your CTR.
Keep this in mind when choosing colors. Think about the background colors of the social media platforms that you will be using.
Of course, this shouldn’t be you’re number one priority. You need to make sure that you choose colors that align with the emotions you want to convey for your brand. However, if you find that two different color pairs are going to resonate with your brand calls equally well, you should opt for the ones that will stand out the most on social media.
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Choose logos that don’t look too much like clickbait
Designing your logo around a click bait strategy is a bad idea. This is a big mistake that I see many brands using when they develop logo specifically for digital marketing. It is especially common with bloggers, since they are designing their logo poorly with social media positioning in mind.
A growing number of customers are getting annoyed with the types of clickbait content that brands like BuzzFeed are sharing. While using click bait content to reach your audience isn’t necessarily a bad idea, you definitely do not want them to associate your entire brand image with that. Choose a simple and professional logo instead.
Having a high-quality logo is essential for any marketing strategy. This rule of thumb has not changed with the birth of social media. Make sure that you develop a logo that aligns with your brand goals.