Graphical advertising has become a challenging medium for today’s ad-bombarded consumers. Traditional forms of advertising on TV, billboards and other graphical mediums consistently overload consumers to the point where they learn ignore them. Although the science of advertising shows that an impression can impact future purchases by a consumer, that impression can very well be a negative one, damaging a brand’s image. A recent study showed that up to 20% of Americans would actually stop using a product or service if they received too much advertising for it. Sometimes changing your advertising medium is all that is needed to revitalize your brand’s message.
What are wilding posters?
The trend of guerrilla marketing has made a substantial impact on consumers and for corporations that have dared to try it. There are many forms of guerrilla marketing and even the definition is fluid. Generally it means a non-standard form of advertising. This includes sidewalk chalk art, graffiti brandalism, and wilding posters. Of these three guerrilla marketing tactics, wilding posters is the most accessible and easiest to implement. Chalk art requires hiring artists that can produce results but also requires a continual expenditure as the chalk simply wears off after a day or two. Graffiti brandalism instills a street level branding art that appears through the art form of graffiti. The problem with this form is that it is not for every brand and can run the risk of message confusion. Wilding posters can provide the same artistic expressive message as the other two forms of guerrilla marketing in a very easy to reproduce medium and easy to distribute. They are simply thin sheets of paper that are printed with the branding message and affixed to poles, light posts or construction barriers.
Why go guerrilla?
Considering going guerrilla and using wilding posters to make an impact on your local consumer base is more relevant even within the current digital marketing craze. For SMEs (small and medium enterprises) marketing budgets and ROIs traditionally need to make sense for the business. Large TV and radio ad spends are ineffective over short periods of time and SMEs usually do not have the long-term budget to get the consistent return on investment. Yet putting all your eggs into the online basket forgoes reaching clients where they live and breathe. Taking your marketing message to the streets proves you are interested in their business. Here are the top reasons why guerrilla marketing off-line is a great addition to your marketing plan:
It is time to start thinking like an animal in your marketing. Have fun with your marketing message, even play upon consumer perceptions of your brand in a mocking or playful tone to attract even more attention. A wilding poster by the right agency can provide the right guerrilla marketing to boost local awareness.